Why Local Seo Is Important For Small Businesses


Considering that 53% of website traffic comes from organic searches, SEO is the most effective tool for attracting customers. Search engines use bots to scroll through thousands of web pages and give the most relevant answers to search queries. If your content is relevant to the search engine, your page will appear in the first results of the index.

When searching online, users are more likely to interact with Google’s top 10 results. Proper SEO will help you rank on the first page for relevant keywords. This allows you to have a more organic visibility, gets you right in front of potential customers, and improves the chance for users to click through and explore your website. When people search for your products and services, your goal is to appear as high as possible in the search engine rankings, because you want potential customers to click on your site and come to you. However, most search engines search several times with different terms and click on several sites before choosing what they like.

For example, optimize your online page for your take-away deliveries. Targeting only food-specific keywords makes it difficult to improve your ranking. With local SEO, you have a better chance of appearing in the first results when people search for takeaways in your ΠΡΟΩΘΗΣΗ ΙΣΤΟΣΕΛΙΔΩΝ location. Local search is one of the most effective strategies to grow your business in certain areas. With local optimizations, local offers and backlinks, you can target neighborhoods, cities or regions to target your target audience based on their local habits.

SEO is an essential digital marketing strategy because it allows you to build your online authority and increase your audience by turning your potential customers into buyers. The discrepancy between top and bottom ranking websites clearly shows that brands that want to attract the attention of online customers need to improve their rankings. The digital ecosystem is becoming an integral part of the sales funnel for almost every business. In 2016, for the first time, more purchases were made online than in stores. Almost half of retailers also say that customers like to do research online, even if they end up shopping in a store. Brands should pay attention to SEO to ensure that their share of voice and visibility to customers is not affected.

If you are looking for a company that will help you get to the top of the search engine rankings, why not call WebFX? With over 1000 satisfied customers and over 785 enthusiastic fans, our search engine optimization skills are proven to help companies like yours succeed online. Local searches such as “plumbers near me” are becoming more and more common. And almost 80% of local searches on mobile devices generate conversions. Local SEO strategies can help you attract those searchers who are often ready to buy.