About a third of consumers in the store compare prices on mobile devices. Another research supports this and says it is mainly iPhone users who do it. Full comparison tables can frustrate users who are simply looking for an overview of each product. Therefore, consider collapsing part of the table with an accordion to “Show more” based on user preferences.
Comparison tables are often misinterpreted as tools for e-commerce only. It is true that the most common cases of comparison tables are for cheap to expensive consumer goods, especially elf happy hydration cream electronic products . But the comparison tables are equally suitable for services, membership levels, price packages, software functions, tuition fees or locations.
The main reason most people visit a comparison website is to check the price of different brands and service providers. The main reason people use price comparison websites is that they allow you to find the best deal by checking hundreds of quotes from different providers. There may be a smaller or less well-known company offering the service you want to buy at a much lower price. The ability to compare products that meet similar needs helps buyers make informed decisions along the way.
Another beneficial feature of e-commerce for both buyers and sellers is product comparison. With product comparison, customers can easily evaluate multiple products on one page. Customers can usually first select different items they are looking for and that look alike.
Every quarter we receive reports that online retail spending has grown again, almost always better than traditional physical retail. There are dozens of reasons why e-commerce growth has been so explosive, but one of the reasons is the comparison of online shopping. Comparative purchases are the option to compare product prices at different retailers and choose the store where the product is cheapest.
The next step is to really let customers buy items and add them to their shopping cart. To encourage this, you need to have some great e-commerce features that appeal to customers, help them find what they are looking for and encourage them to spend more. Adding e-commerce features such as related products, recommended items and product comparisons can help you sell more products and make your customers more satisfied. It is especially advantageous when you buy expensive items, often purchased items or items whose quality or price of the product varies widely.
Although price comparison websites are relatively new, New Zealanders take over quickly because they realize the benefits of comparison shopping. Price comparison websites can easily help consumers compare the options available to help them choose the best option and save money. For e-commerce retailers, online comparison shopping means that almost every time someone thinks about buying something in their store, their prices and value are compared to their competitors. Customer loyalty means much less in an era where the customer can see how much loyalty costs them with one click of a button. If you can’t match your competitors’ low prices, consider other ways to add value to the customer’s eyes. Good customer service, discounts, free shipping or a strong brand presence are the only thing that can make your product and store more attractive.
By using advertisements, catalogs and online searches, comparison purchases are easy and can save you money. NZ Compare websites can help you compare broadband providers, energy suppliers, travel and financial services to help you make more informed decisions. NZ Compare is becoming a growing phenomenon in NZ, as kiwis realize the benefits of price comparison sites. More than 900,000 kiwis used NZ Compare websites to compare services and products in 2018.