5 Benefits Of Using Social Media


Take full advantage of that by tracking the most common complaints, sources of confusion, and new feature ideas. All of these are areas where you can improve your product to make it more efficient and appealing to your market. In the end, you’ll probably discover that people who feel like a critical part of the community because of their distinctive contributions are also those people who remain most loyal and lasting.

And of course, your target audience’s social activity and shared content can clue you in on industry trends. For example, Instagram hashtags such as #summerootd or #festivalfashion can highlight everything from relevant influencers to fashion trends that are currently all-the-rage. Simply put, social media is a potential goldmine of business intelligence. Check out these five resources designed to inspire stronger content, campaigns and customer care. Most brands will have people post their content with specific hashtags.

A conversation about how the website was found and what kind of information was being sought will help sort out the situation. For example, a teen may have accidentally found a porn site when seeking health information. Parents can help teens conclud find credible, helpful websites and teach them to be critical consumers of information. The websites listed under “Related Resources” are a good place to start. Heavy users are at risk for problematic internet use and internet addiction.

Social commerce may be the future of shopping, especially impulse buys. Although automatic translation is improving, you probably need native language skills to persuade and sell products. Your international reach could be limited by local regulations and taxes, but once you cover them, you can market to the world.

Although the impact of the benefits above varies from brand to brand, there’s no denying the business implications of having a social presence. In fact, 77% of Pinterest users discover new brands and make purchases based on what they see on the platform. Having a social presence which introduces people to what you’re selling represents yet another way to score more sales.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche. Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first. Encourage them to form strong in-real-life relationships outside of social media to ensure they aren’t overeliant on approval and opinions of relationships that are purely online which may negatively impact them. Actively look for moments to discuss what they post, who they share with and how what they see on their social feed is impacting them to offer them support at the right time. Ensure teens know how to make use of the social platforms’ privacy settigns to stay in control of who they share with and when and what appears on their account from others. Also, a quarter (25%) of parents said the internet and social media could be a solution to their teenage child’s loneliness, compared with 51% of teenagers.